OUR STORY

OUR STORY, MISSION & APPROACH

We’re best friends turned business partners who saw a gap in the industry and decided to build the solution ourselves. Vertiq was born from a shared vision to blend creative direction with strategic leadership for brands that deserve both. Our approach is deeply rooted in the values our families instilled in us - hard work, loyalty, creativity, and community. This work is personal, and our clients become part of that legacy.

OUR VALUES

CLARITY OVER CHAOS

We believe strategy should calm the noise, not add to it. Every move we make is rooted in intention and understanding.

CREATIVE STRUCTURE

Ideas are great. Execution is better. We blend design, storytelling, and systems to bring brands to life—beautifully and functionally.

CULTURE FIRST

We don’t just work in culture, we are culture. From the way we show up to the stories we tell, we lead with authenticity and relevance.

FAMILY ENERGY, ALWAYS

We were raised on loyalty, creativity, and showing up for your people. That’s how we run our business—clients included.

DO THE MOST ( ON PURPOSE )

We don’t play about excellence. We go above and beyond—creatively, strategically, and with intention.

Faith + Flexibility

We trust the process, stay grounded in purpose, and adapt with grace. Alignment > hustle every time.

THE DUO BEHIND VERTIQ

CHELSEA CARTER

CO-FOUNDER

BOOK A CALL WITH CHELSEA

Chelsea is a strategic marketer with a decade of experience across five professional sports teams - including the NFL, NBA, MLB, and women's basketball. She leads Vertiq’s strategic direction and campaign development, known for merging structure with soul. A University of Kentucky grad, she specializes in digital storytelling, community-building, and brand elevation.

CHIEF BRAND ARCHITECT

NAMAUDI (MAUDI) HARLEY

CO-FOUNDER

BOOK A CALL WITH MAUDI

Maudi is a film school grad turned creative powerhouse with experience at Netflix, Paramount, and major LA events. She leads Vertiq’s visual and content production, bringing bold ideas to life through design, storytelling, and cinematic strategy. Her work reflects her love of storytelling, branding, and pushing boundaries. Every visual she touches carries intention, culture, and cinematic energy.

CHIEF CREATIVE VISIONARY

Bring Your Vision. We’ll Bring the Strategy. lET'S COLLAB!